Brent Cross Town phasing film.
An animated film to visualise the first development phase of the 180-acre new park town for London, in 2029.
Brent Cross Town phasing film
Role: Project Manager
Challenge: To produce a digital film that showcases the construction pipeline and provides a sense of what the £8bn 180-acre Brent Cross Town development will be in the first completed phase by 2030.
Solution: Planned the film's route, including key stopping points, with the client and visualisation agency. Acquire the model information for the buildings and landscape from the relevant stakeholders and architects. Lay out the film's timing and pacing. Undertaking an extensive process of testing and refinement until the film matched the client’s vision.
Outcome: The phasing film is a staple feature on the large screen in the Visitor Pavilion Marketing Suite (which has welcomed over 60,000 visitors since opening). The film has been viewed by a wide range of audiences, including commercial leasing, residential sales and rentals, investor discussions, public consultation and the general public.
Team: Assembly Studios