King's Cross website.
Creating a consumer-friendly website to change perceptions of a revitalised London district. Winner of Best Website: Corporate or Project at the 2015 PMA Awards
King’s Cross Website
Role: Project Manager
Challenge: Evolve from purely B2B to a consumer-friendly website showcasing the breadth of activity in the reinvented London district.
Promote what’s happening at King’s Cross and change perceptions.
Make the site more engaging, interesting, and inviting.
Solution/Process: Restructure, redesign, and rewrite to make the site more intuitive,
visually appealing, and engaging. generate mainly new content, new photography and imagery.
Added new features such as ‘What’s on’ events calendar, event hire function and tour bookings.
Consolidated the main website, blog and events sites.
Outcome: Contributed to the shift in perception from a train station to a destination in its own right.
Web traffic increased by 200% within a year, and now averages 200,000 visits per month. To date, the website has received over 25 million views.
The King’s Cross website has evolved, but continues to use concepts created for this version.
Winner of the Best Website: Corporate or Project at the 2015 PMA Awards.
Team: SY London, The Copy Department, LJXDM