Corporate Rebrand.
Rebranding one of the UK property industry's most respected developers as an innovative, socially-conscious developer-owner-operator.
Corporate Rebrand
Role: Brand Manager
Challenge: Pivot from Argent and Argent Related corporate brand identities to a new singular Related Argent identity.
Solution: Audited every physical and digital touchpoint, from templates to signage. Partnered with agencies and internal teams to launch the new brand, manage the corporate website, and create fresh merchandise.
Guided staff in using brand assets, onboarded new team members, and worked with partners to shape the visual identity and tone of voice.
Ensured brand guidelines were consistently applied across all projects and the corporate identity.
Outcome: Successfully launched by deadline.
Through the success of Brent Cross Town, the Related Argent brand has gained recognition. With a portfolio worth £13bn, 3,000 rental homes built or in development, and a new project, Old Street Quarter secured, Related Argent is well placed as an industry leader in the Built-to-Rent sector as well as a complete developer, owner and operator.
Related Argent were named Property Company of the Year 2023.
Team: Portas, The Copy Department, LJXDM, Paul Summerfield Design