Digital Asset
Management.
Building a digital asset system from the ground up to increase efficiency, productivity, quality, and brand consistency.
OpenAsset - Digital Asset Management
Role: Project Manager, Curator, System Administrator, Trainer
Challenge: As the business’ development projects grew rapidly and the number of external partners increased, it needed a single resource library for digital assets, specifically photos, videos, and vector assets.
Solution: To support consistent quality at scale, I built and owned a centralised Digital Asset Management system.
First, with the Head of IT, we reviewed DAM services on the market and selected OpenAsset.
The setup process involved curating, sourcing, scanning, resizing, retouching and editing over 20 years of assets.
This was followed by categorising the files, creating a project database, defining keywords, naming conventions, tagging, captions, and descriptions. Then I defined user categories and output sizes, and created a sandbox for rigorous testing.
I partnered with the IT team to integrate the product with core business systems.
I worked closely with our in-house photographer to set up a robust workflow.
To support onboarding, I produced a user manual and commissioned video user guides.
One-to-one training and onboarding was provided for internal staff and external partners.
Outcome: Over the past decade, OpenAsset has been an integral part of the corporate Information Management systems, forming part of the onboarding process. Over 400 staff and more than 100 external agencies and partners have used OpenAsset.
The library comprises 90,000+ assets and has reduced duplication, allowed quality control, reinforced brand standards and enabled faster, more reliable delivery across all projects. External partners can collaborate on projects and select assets as they deem appropriate.
Team: Axomic